Media, Platforms, and Content

    Thursday, June 20, 2024 at 10:30 AM until 12:20 PMEastern Daylight Time UTC -04:00


    Columbia Business School - Geffen Hall
    645 W 130th St
    New York, NY 10027
    United States

    Course Content 
    The purpose of this course is to provide an overview of the various media industries, highlight the common characteristics mentioned above and familiarize students with the key drivers of industry dynamics. Specifically, the course has three distinct objectives. First, it intends to survey the media industries to make sure that students have a broad understanding of the various media sectors. Special emphasis is given to describing the important platforms that largely define a media sectors ecosystem. The course covers all content domains, from entertainment and news to B2B content (information). Second, it intends to provide students with relevant experience in media industry analysis. This experience is important for other elective classes offered by the Media and Technology Program, which are often based on company projects within specific media sectors. Finally, it intends to discuss the fundamental drivers of the media industry in terms of consumer psychology/behavior, key economic drivers and also relevant historical background. The foundations course should be the starting point for students who intend to follow other media elective classes. 

    Division: Marketing

    As you prepare for your visit to our campus, please take a moment to review the below guidelines:
    • Registration is required to attend a class visit. 
    • If you can no longer attend a class visit, please cancel your registration by 11:00AM the day prior to the event.
    • Please sign-up for only one class visit per semester to help us accommodate our large volume of visitors.
    • If you have any questions, please email Apply@gsb.columbia.edu.

    To register, please fill out the form below:

    Registration is no longer available because the registration deadline has passed.